• Precision brow pencil with a tapered triangle tip
• Creates natural, hair-like strokes
• Defines, shapes and fills sparse brows
• Creamy, blendable, highly pigmented formula
• Up to 12-hour wear
• Long wear formula 
• Built-in spoolie brush
• Suitable for all brow types
• Available in six versatile shades to suit every hair type

#1 Blonde

A soft, balanced blonde with a tawny-sand undertone. It sits perfectly between warm and cool, so it won’t look overly golden, grey or harsh against lighter colouring.

Best suited to:

Fair to light skin tones with blonde, dark blonde or strawberry-blonde hair. Ideal for anyone wanting soft, natural-looking definition without making their brows appear too dark.

#2 Taupe

A cool-toned, ashy shade that adds definition without the depth of a traditional brown. Taupe can be applied softly for a subtle finish or built up with extra pressure when more definition is needed.

Best suited to:

Fair to medium skin tones with ash blonde, dark blonde, light brown or cool-toned brunette hair. A great choice for anyone who finds most brow shades too warm.

#3 Auburn

A warm, buildable shade designed specifically to complement red and copper hair. It offers enough warmth to blend naturally without appearing bright red or overly orange.

Best suited to:

Fair to medium skin tones with strawberry-blonde, ginger, copper or auburn hair. Apply lightly for softer strawberry-blonde colouring or build it up for deeper red and auburn tones.

#4 Brunette

A medium brown shade with a touch of warmth and depth. The overall look can be adjusted depending on the pressure used, an all rounder for sure! 

Best suited to:

Light to deep skin tones with light brown/medium brown hair. Its buildable formula allows it to stay soft on lighter colouring or create greater definition on deeper brunettes.

#5 Dark Brown

A rich, deep brown with a neutral undertone. It provides stronger definition and depth while still appearing softer and more natural than black.

Best suited to:

Fair to deep skin tones with dark brown, warm brunette or near-black hair. A great option for fair-skinned clients with naturally dark hair, especially when applied with a lighter hand. Build the colour for a bolder, more defined finish.

#6 Soft Black

A cool-toned, softly diffused black created to define very dark brows without looking overly intense or harsh. It gives the depth of black while maintaining a more wearable, natural finish.

Best suited to:

Fair to deep skin tones with very dark brown, cool brunette or black hair. On fair skin, apply with a lighter hand for soft definition. Build the shade for deeper skin tones or a stronger, more sculpted brow.

When you purchase any product from Bella's Retail Collection at wholesale (5+ or more), you get more than just great products. We provide our wholesale customers with an exclusive Google Drive assets folder filled with professional model photoshoots, product images, videos, and ready-to-use social media templates.

Unlike other brands that leave you to figure it out, we make it easy for you to market, promote, and retail our products in your salon.

What You Receive:

• Professional Model Photography
• Styled Images & Website Style Images
• Reel Format Videos
• Canva Social Media Post & Story Templates
• Aftercare Card Template
• Access to our How To Retail Mini Course